Clearwater, Florida · The Comeback Kid

The comeback is the story

Six years ago it was a van, a borrowed license plate, and a pawn-shop cable. Today it’s a $20 million company, and proof that written off doesn’t mean finished.

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$20M/yr plumbing company

Clearwater · Tampa · St. Pete

40 people trained every Wednesday

Licensed, bonded, insured

The story

Written off. Not finished.

Sixteen years of addiction. The kind of life where two best friends have to walk into your office and say: rehab, or we’re done. That ultimatum saved my life.

Clean, broke, and starting over, I took the plate off my roommate’s car, screwed it onto a van, threw a pawn-shop cable in the back, and went to work. That was the whole company. Today it does twenty million a year, and half the people who built it with me are folks the world had already counted out. Addicts. Guys with records. My best employees.

The car’s the trophy. The comeback’s the story. And if I can go from that van to this, so can you.

What I do now

Market your passion
Action inspires action
Audit your circle

Straight talk

No theory. Just what
worked.

Short, specific lessons from running a real service business: hiring, pricing, crews, and the mistakes I already paid for so you don’t have to.

All
Business principles
Relationships
On-the-job training
Lifestyle

Revenue per year

Years from the van

Trained every Wednesday

Kids sent to the rec center

Who I work with

If you own the truck and the problem

This is for owners of trade and service businesses: plumbing, HVAC, electrical, roofing, lawn, pest. People who are good at the work and drowning in the business.

You’re still the best technician on your own payroll
Revenue’s up but nothing’s left at the end of the month
You quote from your gut and hope it covers
Every good hire seems to leave inside a year
You haven’t taken a real week off since you started
You want to own something, not just run it

See how I help

Work with Joe

Three ways in

Start with a call either way. If I’m not the right fit I’ll tell you on the phone.

One on one

Owner coaching

Direct work with me on the things that actually move a service business: pricing, hiring, dispatch, and getting yourself out of the van. Small number of owners at a time.

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Speaking

Rooms and stages

Trade associations, supplier events, franchise meetings, and podcasts. A guy who still owns the company, talking to people who do the same work.

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Partnerships

Build something together

Brand collaborations, supplier partnerships, and joint ventures with other operators. If it’s real and it’s useful to trade owners, I’ll listen.

Pitch it

Events

The first live event is in the works

Wednesday training with 40 people never misses a week. A live room for everyone else is coming. Want in when it lands? Say so on a call and you’re first to know.

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The podcast

Owners talking to owners.

Long-form conversations with people who build things for a living: contractors, suppliers, shop owners, and the occasional person who blew it up and started over. No guru talk. Just what the business actually looks like from inside.

Run a trade business and have a story worth an hour? Come on the show.

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Results

In their words

The people who watched it happen: the hire who got a second chance, the friends who drew the line, and a customer who’s seen how the company runs.

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Let’s talk

Twenty minutes, no pitch

Tell me what’s breaking in your business. If I can help, I’ll say how. If I can’t, I’ll point you at someone who can.

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